The Wallace Collection

Privacy and Cookies

Web pages covered by this policy: The Wallace Collection is not responsible for the privacy policy of services on third party websites (for example Facebook, Twitter, YouTube, etc). You should refer to the appropriate privacy policies of each individual third party website for further information about them and their terms.

Cookies used on Wallace Collection websites

We use Google Analytics to collect information about site usage and performance. This helps us better understand our users and their needs so that we can continue to improve the services we provide. We also use this information to report to funders such as the Department for Culture, Media and Sport. The analytics cookies collect information such as the number of visits to the site, pages visited and international traffic. This information is anonymous and cannot be used to identify you personally.

How to contact us

If you have any questions or concerns about our privacy policy, contact Tel: +44 (0) 207 563 9500.

The way we use information

You can browse the Wallace Collection without telling us who you are or revealing any personal information about yourself or your location. The websites collect some anonymous information about you automatically as you move through the site. We use this data to inform the development of our service (for example, we like to know which browsers most of our visitors are using). The information collected automatically in this way does not contain anything that can identify you personally. It provides data about what users do on the site, but not who they are.

Once you submit information to us you are no longer anonymous. Any personal information that you choose to give to us will be transferred and stored on secure local servers in a safe, confidential and secure environment.

We use the personal information you give us as a research tool to develop the content of the Wallace Collection website, to improve our understanding of our visitors and to determine better ways to serve you. We may use the information to provide you with details of the The Wallace Collection's services and for this reason each screen that asks for data gives you the opportunity to opt out of receiving such information.

We use return e-mail addresses to answer e-mails we receive. Such addresses are not used for any other purpose and are not shared with outside parties. We will not send your data to third parties and we will not send data to areas where an adequate data protection policy is not in place.

Use of cookies

Some sections of the Wallace Collection website use cookies. Cookies are small, text-only strings of data which store information on the hard drive of your local computer or mobile device. Some cookies store data just for the time you are on the site. These are called session cookies and are not stored on your computer after you have left the site. These cookies do not contain any personal data about you individually. They are there to provide you with better information tailored to your individual needs. Most internet browsers are pre-set to accept cookies but if you prefer not to receive cookies, you can adjust your browser to refuse cookies, or to warn you when they are being used.

When you visit Wallace Collection website, if your browser is using the standard settings and it is accepting cookies, you are giving consent for cookies on the Wallace Collection site to be stored on your computer. If you do not wish for this to happen, you can disable them in the settings of your browser.

This has to be done on each different browser you use. For more information about how to disable cookies in different browsers, visit

The Wallace Collection website works more efficiently if receipt of cookies is enabled, but it will still operate correctly if you disable cookies, although some extra enhanced features provided for you will not work.

When we may use your details to contact you

If you do opt to provide us with any personal information we use this in various ways:

All users who agree to be sent an e-newsletter via the web are sent through automatically to the web subscription page. The data you provide when signing up is stored securely and for the Wallace Collection use only. You can unsubscribe from email newsletters at any time by clicking on the link that appears at the bottom of every newsletter.

Social Networks
Where we are active on third party sites which feature social networking or sharing (Facebook, Twitter, Flickr, Pinterest etc) we may very occasionally contact you directly in relation to activities we are running on those sites.

Links to non-Wallace Collection websites
The Wallace Collection accepts no responsibility or liability for content on third party websites. Users clicking on links to external sites should check the Terms and Conditions and Privacy Policy of the site they are visiting.

Our commitment to data security
To prevent unauthorised access, maintain data accuracy and ensure the correct use of information, we have put in place physical, electronic and managerial procedures to safeguard and secure the information we collect online.